For many small and growing food businesses, delivery platforms seem like an easy way to reach more customers. But the convenience comes at a cost—commissions that can take up to 30% of each order. For businesses already working with tight margins, that’s a big slice of revenue lost.

That’s why more restaurants, cafes, and food startups are exploring direct ordering options—tools that allow them to serve customers more efficiently while keeping more of what they earn.

The Challenge With Third-Party Delivery Platforms

While delivery apps help with reach and logistics, they also come with trade-offs:

• High fees and commission cuts

• Limited control over branding and presentation

• No access to full customer data or order history

• Heavy reliance on an external platform’s rules and algorithms

For businesses trying to build a loyal customer base or expand sustainably, these limitations can make it harder to grow.

An Alternative: Direct Ordering Systems

Direct ordering doesn’t mean cutting out delivery apps entirely—but adding your own branded ordering channel gives you more control and flexibility. This could be a simple website, a mobile app, or a QR-based system for dine-in and delivery.

You don’t need a big budget or a large tech team to get started. Even basic tools can help you create a smoother customer experience while keeping 100% of the sale.

What You Can Do With Direct Ordering

Here are a few things restaurants are starting to implement:

1. Branded Ordering Website

A simple website with your own menu, pricing, and order form lets customers place orders directly. You can integrate payment methods like GCash, bank transfer, or credit cards, and even add delivery options.

2. QR Code Ordering for Dine-In and Delivery

Placing a QR code on tables or packaging allows customers to order or reorder without flagging down staff. It’s efficient and works well for small teams or busy kitchens.

3. Basic Automation Tools

With simple integrations, you can:

• Send SMS order confirmations

• Track kitchen inventory in real time

• Link orders to your kitchen display or POS

These don’t have to be complex—many local platforms or plug-ins offer lightweight versions that are easy to use.

4. Loyalty Tracking and Repeat Orders

Having your own ordering system makes it easier to track return customers, offer discounts, or run basic loyalty programs. It also gives you access to order history—helping with promotions or product decisions later on.

Getting Started Doesn’t Have to Be Complicated

Not every business needs a full mobile app or advanced POS integration. You can start small: a simple website, a payment form, a QR menu, and a way to notify your team when an order comes in.

Over time, you can build on it—adding more automation, better reporting, or customer rewards based on your needs.

Reducing reliance on delivery platforms won’t happen overnight. But building your own system gives you more control, better margins, and a closer connection with your customers—one order at a time.

📩 Inquire us today at getdigital@wcubesolutions.com